AFBI lunchtime guest seminar

January's AFBI Lunchtime Seminar will be a guest seminar and will be given by Dr Jonathan Birnie, Head of Agriculture and Research at Dunbia on the subject of "Facilitating change within the red meat chain through knowledge transfer, feedback and technology uptake." It will take place on Thursday 21 January at 1.30 pm in G5, AFBI Headquarters, Newforge Lane, Belfast, BT9 5PX. All are welcome.

Further information

Jonathan undertook a Nuffield Scholarship examining the key reasons why the farming industry fails to implement change, despite many practical solutions being available. He looks at the behaviour associated with change and the necessary steps to deliver effective implementation. The key findings of his Nuffield report were:

• Failure to implement latest farm practice is seriously damaging the UK livestock industry.
• Gathering and interpreting farm data is the most pressing need in UK livestock farming.
• The use of new technology is essential in gathering and assisting with the interpretation of the data.
• Delivering information and training in several different ways is crucial, as is the involvement of ‘leader farmers’ in demonstrating successful implementation.
• Creating confidence in a manager’s ability to deliver change is a vital component of successful implementation of new practice. Ongoing advice and repeated follow up accelerates this process.

This, and more will be discussed in more detail at the seminar.

Please register your attendance via this link bit.ly/1mF58JV.

Notes to editors: 

AFBI carries out high quality technology research and development, statutory, analytical, and diagnostic testing functions for DARD and other Government departments, public bodies and commercial companies.

AFBI's Vision is “Scientific excellence in Northern Ireland … serving the world”.
 

All media enquiries to AFBI Press Office 028 9025 5326.

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